What does the House of Quality help to visualize?

The House of Quality is a key tool used in the Quality Function Deployment (QFD) process, which translates customer requirements into technical requirements for product development. It effectively visualizes the relationships between what customers want (their needs and preferences) and how those needs can be satisfied through specific design features or functionalities of a product.

By using the House of Quality, teams can clearly identify and represent the various design relationships, showcasing how different aspects of product performance align with customer desires. This allows for performance comparisons among different product attributes and helps prioritize which design elements to focus on for improvement based on customer feedback and market demands.

Thus, the primary function of the House of Quality lies in its ability to illustrate these relationships and help teams make informed decisions regarding product development or enhancements to better meet customer expectations.